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Archive for May, 2008

Arizona Diamondbacks Soak Riviera Pools For $1 Million Sponsorship

( Advertising and Branding and Crappy Marketing and Lead Generation and Media Buying )

According to an article in the Arizona Republic dated April 4, 2008, Ron Ostlund, owner of Phoenix, Arizona based Riviera Pools, has signed a deal with the Arizona Diamondbacks Baseball Team to sponsor the famed swimming pool just past the home run fence in right field for $1 million over 5 years.
It’s no secret […]

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