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Sunday, October 12, 2008

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Archive for the 'Media Buying' Category

Arizona Diamondbacks Soak Riviera Pools For $1 Million Sponsorship

( Advertising and Branding and Crappy Marketing and Lead Generation and Media Buying )

According to an article in the Arizona Republic dated April 4, 2008, Ron Ostlund, owner of Phoenix, Arizona based Riviera Pools, has signed a deal with the Arizona Diamondbacks Baseball Team to sponsor the famed swimming pool just past the home run fence in right field for $1 million over 5 years.
It’s no secret […]

(to view associated entry please click here)

Can Todd Walsh Buy a Sport Coat That Fits?

( Crappy PR and Crappy TV Ads and Media Buying )

Fox Sports Arizona’s Todd Walsh is quite the regular on the Arizona sports scene, covering the Diamondbacks and Coyotes. I like the job he does interviewing players and reporting on stories.
My only hope is that a great tailor or men’s clothing merchant in Phoenix reads this blog and can fit Todd in a sport […]

(to view associated entry please click here)

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Howie Jacobson
AdWords For Dummies

Book Google Adwords for Dummies

What's the good word? It's AdWords, the marketing solution that helps turn clicks into cash by attracting the right visitors to your Web site. This book shows how to find the best search terms to help build your business, as well as how to research your market, build a direct marketing strategy, analyze ad success, and turn a tidy profit.

John I. Todor, Ph. D.
Addicted Customers

Much has been written and discussed about building stronger customer relationships, especially in relation to trust and loyalty. But a huge component has been missing, until now. ADDICTED CUSTOMERS provides information seen nowhere else. Based on solid research in psychology, combined with real world methodologies, you will learn: - The two distinct buying personalities that customers employ - How to help avoid the triggers that "turn on" the less desirable personality - Strategies to engage the personality that leads to loyalty and commitment - The psychological principles that underlie compelling customer experiences - Real world examples of successful companies that apply these principles.

Kim T. Gordon
Maximum Marketing, Minimum Dollars

Maximum Marketing, Minimum Dollars addresses every element of small business marketing, from winning referrals and rewarding customers to forging alliances and saving money using print, broadcast, outdoor, and mail campaigns. You will find smart ideas on everything from blogging and paid search engine advertising to multicultural marketing and cinema advertising.

Rohit Bhargava
*Personality not included

Interactive marketing expert, social media guru, and mega-trendsetter Rohit Bhargava explains how today's leading marketers and advertisers are repositioning their brands-both in the blogosphere and on social networks such as Gather and MySpace. In Personality Not Included, he demonstrates that a powerful market presence is all about having a good story to tell and liberating good storytellers to tell it.

Mike Moran
Do It Wrong Quickly: How The Web Changes The Old Marketing Rules

For decades, marketers have been taught to carefully plan ahead because "you must get it right-it's too expensive to change." But, in the age of the Web, you can know in hours whether your strategy's working. Today, winners don't get it right the first time: they start fast, change fast, and relentlessly optimize their way to success. They do it wrong quickly... then fix it, just as quickly!

John Jantsch
Duct Tape Marketing - The World's Most Practical Small Business Marketing Guide

Duct Tape Marketing

Duct Tape Marketing is the small business marketing road map - A collection of proven tools and tactics woven together in a step-by-step marketing system that shows small business owners exactly what to do to market and grow their businesses.

David Meerman Scott
The New Rules of Marketing & PR

This one-of-a-kind guide to the future of marketing includes a step-by-step action plan for harnessing the power of the Internet, showing you how to identify audiences, create compelling messages, get those messages to the right people, and lead those consumers into the buying process. Including a wealth of compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.

Richard Laermer and Mark Simmons
Punk Marketing: Get Off Your Ass and Join the Revolution

The premise-and the promise-of their approach to marketing is likely a familiar one: power is shifting from corporation to consumer, meaning that "a brand is formed in the eye of the beholder-the consumer-and is not the property of the marketer.

Bryan Eisenberg, Jeffrey Eisenberg, Lisa T. Davis
Call to Action: Secret Formulas to Improve Online Results

"Call for Action" focuses on how we can improve the conversion rates. Not from a technical or academic or conceptual standpoint. Instead it takes a rare PRACTICAL and down-to-earth approach on how to improve conversion rates to improve sales and thus profits.

Bryan Eisenberg, Jeffrey Eisenberg, Lisa T. Davis
Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing

Observing that one message no longer fits every audience, they create "personas" representing broad consumer patterns, based on the types identified in the Keirsey personality tests, renamed here as "methodical," "spontaneous," "humanistic" and "competitive" shoppers. Then the authors "storyboard" marketing scenarios guiding each type to the point of sale.

Patricia Seybold
Outside Innovation: How Your Customers Will Co-Design Your Company's Future

The ability to innovate is what keeps your organization at the top of its field. The faster and better you innovate, the more likely you are to remain in the lead and to set the new rules that others will have to follow. But the innovation game is changing dramatically. You no longer win by hiring the smartest engineers and scientists�you win by engaging the smartest customers.

Patricia Seybold
The Customer Revolution

It used to be that developing customer relationships in a mass-market economy didn't matter. All a successful company had to do was make products that people generally liked--build it and they would come. Patricia Seybold thinks those days are long gone. Thanks to the Internet, customers matter more than ever, and companies that don't get it simply won't make it.

Patricia Seybold
Customers.com: How to Create a Profitable Business Strategy for the Internet and Beyond

Lots of books have been written about how to do business on the Internet, but few can match the understanding and passion for making e-commerce work of Patricia Seybold's Customers.com.

Alex Mandossian
The Business Podcasting Bible: Wherever My Market Is... I Am

The Internet and the introduction of the mp3 player quietly launched a change in communication many believe more important than the World Wide Web. This disruptive change is called Podcasting, and it is the future of business media.

Robert Scoble
Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers

Naked Conversations

Naked Conversations is a fascinating guide to writing and producing a blog by one of the most prolific bloggers to ever write, Robert Scoble. For anyone interested in starting or growing their blog, this book is a must read.

David Garfinkel
Advertising Headlines That Make You Rich: Create Winning Ads, Web Pages, Sales Letters and More

Advertising Headlines That Make You Rich

The world's #1 resource for quickly and easily creating powerful advertising headlines that are a perfect fit for your business.

Perry Marshall
Ultimate Guide to Google AdWords

Google AdWords expert Perry Marshall demonstrates how to increase click through rates, decrease bid prices and make more money in this comprehensive guide.

Jim Sterne
Web Metrics

Metrics and tools to measure your website performance for maximum online marketing results.

Mike Moran
Search Engine Marketing, Inc.

Comprehensive guide for beginners and experts alike for getting top rankings and search engine marketing results.

Brian Carroll
Lead Generation for the Complex Sale

Imagine every lead you got came to you high quality and ready to buy. Lead Generation for the Complex Sale presents a sophisticated approach to generating high quality leads and ideal customers.

Debbie Weil
The Corporate Blogging Book

The Corporate Blogging Book provides absolutely everything you need to start and run a successful blog.

Matt Moran
IT Career Builder's Toolkit

The IT Career Builder's Toolkit features the skills and knowledge you need to move ahead in the IT field in any economy.

Doc Searls
The Cluetrain Manifesto

There is little doubt the internet has changed the world, and now the way conversations are taking place online is changing the way the world does business. The Cluetrain Manifesto is a fascinating look at how embracing conversation online is an essential part of succeeding on the internet.

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