Yesterday search giant Google announced that it has updated its Keyword Tool to include the approximate search volume by month as well as the approximate average search volume for all of its keywords.

The Google keyword tool has always been one of the best tools around for selecting keywords to use in an ad campaign. Marketers looking for additional keywords could enter a single phrase into the system and get numerous suggestions for similar keywords from Google. Additionally, the tool provided data on how competitive each keyword was to advertisers.

With the addition of search volume numbers, marketers can get a more thorough understanding of each keyword and can therefore make more informed decisions about which keywords to target. These numbers are important to not only Google AdWords advertisers, but also to search engine optimization practitioners who can use the data to figure out what words to optimize websites for.

Here is a sample result using the improved Keyword Tool:

If you want to get more information about the Keyword Tool, Google has an excellent guide on how to use it.

If you need help selecting keywords for your search engine optimization or Google AdWords campaign we can help. Contact BizGrowth SEO today to learn more.

Tags: Google, Keyword Research, Keyword Tool, PPC Advertising, Search Engine Optimization, seo

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This entry was posted on Wednesday, July 9th, 2008 at 10:52 am and is filed under Google, Paid Search Advertising (PPC), Search Engine Marketing, Search Engine Optimization . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.