Microsoft Live Search Pays Users to Buy Online
Handling a mere 9% of internet searches in the United States, Microsoft has a long way to go to catch up with Google’s 62% or even Yahoo’s 20% of the market. However, with a new program unveiled last month, Microsoft is hoping to narrow that gap.
The Live Search cashback account allows users to get some of their money back on everything they buy at hundreds of online retailers. Boasting rebates of between 2% and 30% Microsoft has already signed up hundreds of merchants for the program including eBay, Barnes & Noble, Overstock.com, Sears, Circuit City, The Home Depot, and Zappos.com.
To qualify for the rebates, users must sign up for a free account with Microsoft and perform their searches through a special website that lists every participating retailer. Users can alternatively use Microsoft’s Live Search page where participating merchants are marked with a gold coin. From there, users make purchases as normal and Microsoft takes care of the rest. Following a 60 day waiting period, members can opt to receive their refunds of $5 or more by check, PayPal or they can choose to have the money deposited into their online bank account.
For advertisers, Microsoft has attempted to make the deal more attractive by forgoing the pay per click structure used by Google and Yahoo. Instead the program will charge by the number of online sales generated. This allows companies to calculate the exact ROI for each product they list.
If you are interested in marketing your business with Microsoft’s Live Search Program BizGrowth Search Engine Solutions can help. Contact us today.
Tags: Cash Back, eCommerce, Microsoft Live Search, Online Advertising, Paid Search Advertising
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