Load Times Affect Quality Scores in Google AdWords
Google has begun penalizing advertisers who have slow landing page load times by lowering their quality score in Google AdWords.
Advertisers looking to improve their quality scores and lower their minimum bids using Google AdWords now face an additional obstacle to achieving quality score perfection.
The Google Adwords team has announced that, effective immediately, the load time of a landing page will affect the quality score given to an AdWords campaign. This means that slow loading pages will be penalized with higher minimum bids whereas fast loading websites might see their minimum bid price decrease.
Google has implemented this change as a part of their “fast is better” way of thinking and aims to further improve the user experience by discouraging slow loading times.
Google has been providing information to advertisers about their landing page load times through the keyword analysis tool in AdWords since May of this year.
If you are experiencing slow load times for your landing pages, your problem may stem from one of the following issues:
• Multi-second meta refreshes
• Slow redirects
• Multiple redirects
• Interstitial pages
• Slow servers
• Large page size
Google has offered a number of suggestions on how to fix these problems here: Improving Landing Page Load Times.
By fixing these issues you can significantly increase your quality score and cause your minimum bid price to go down.
Do you need help with your Google AdWords campaign? BizGrowth Search Engine Solutions can help. Contact us today.
Tags: Google AdWords, Load Times, Pay Per Click, PPC, Quality Score
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