Successful Advertising with Google and Yahoo
“Mix the Ingredients Correctly and You’ll Have One Heckuva Cake.”
What does a pastry chef have to do with online advertising?
Plenty.
I love chocolate cake. Eli’s, one of my favorite restaurants, makes a perfect chocolate cake, the kind of cake you can count on to please.
How do they do it? By following a RECIPE and PROCESS they have refined that result in top quality chocolate cake each and every time you are there.
McDonald’s became a fast food leader by developing and implementing a formula that ensures no matter who the cook or where the restaurant, you get the same thing each and every time.
Starbucks is doing the same with coffee, Lowe’s with buying home improvement supplies, and Jiffy Lube does it with oil changes.
All have a duplicatable formula for success.
There is a formula for success with online advertising on Google and Yahoo. We discuss this formula at length during my “Right-On, No Bull” Online Advertising Success Program.
The formula was developed by the researchers at Marketing Experiments Laboratories (MEC Labs), an online testing firm committed to finding out what works with online marketing. After thousands of experiments and tens of millions of dollars, MEC Labs has come up with a formula that can be applied to advertising on Yahoo and Google to help determine your ad’s success.
Like the chefs at Eli’s, MEC Labs has a tested RECIPE and PROCESS for online marketing success.
Here’s the recipe:
Ei= 2C + 2B + O + 4P + 4R + A + 2CM
The ingredients for the recipe are the ad creative, the bidding strategy, the ad campaign organization, effective prospect targeting, your overall relevance strategy, effective analysis of performance and the effectiveness of your competitive strategy.
Use them to the right degree and you have a masterpiece. Use them incorrectly or in wrong amounts and you have something that even your dog wouldn’t eat.
BizGrowth Search Engines Solutions is certified by MEC Labs as specialists in paid search engine advertising management. If you need help with your paid search advertising, contact us for a free consultation.
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